Made in Northamptonshire … now a TV star and going nationwide

Museums and Galleries
Written By Lynne Dickens
Pip, Georgina and Anna Jeyes with their famous sauce

Pip, Georgina and Anna with their famous ‘Jeyes’s Northamptonshire Sauce’

The heritage and history of local food has been part of the story in The Apothocoffee Shop at Jeyes of Earls Barton, who have been supporting ‘Made in Northamptonshire’ producers for many years. We were thrilled to learn that their very own Jeyes’s Northamptonshire Sauce was going to be featured in the final for the ‘Sauce-cupboard’ episode of Aldi’s Next Big Thing.

After the recording, Georgina reflects on the event. These are her words:

“Pip and Anna promoted the cooking and the versatility of the sauce, whilst I focused on the story of Philadelphus Jeyes’ 1835 recipe - renowned and sold throughout town and county. The Aldi Judge, Julie Ashfield was concerned that it may, albeit excellent, be ‘too regional’. While I saw myself on national TV promoting my talk ‘The Sources of the Sauces’, she worried that 990 appearances all over the country may even be too much for a chatterbox like me! It was a challenging but fun adventure – and one that has helped give Northamptonshire more presence as a foodie county – which is great!”

The Jeyes family taking part on Aldi's Next Big Thing

Taking part on Aldi’s Next Big Thing

You can pick up your sauce from Jeyes of Earls Barton, whenever you next visit. They are open Monday to Saturday, from 9am to 5pm. You might also want to pop into the Royal Room while you are there - a special place packed full of royal memorabilia over the years, where you can share your memories of Her Majesty Queen Elizabeth II. The Royal Room and the Museum are both free to enter.

For more information, check out Jeyes of Earls Barton’s website.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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